If you’re in the world of digital marketing or e-commerce, you’ve likely heard of ClickFunnels, a powerful sales funnel builder that has revolutionized the way businesses approach online sales and lead generation. But as with any software or service, the pricing structure is an essential consideration when deciding whether ClickFunnels is the right fit for your needs and budget.
In this comprehensive article, we’ll dive deep into the ClickFunnels pricing models, explore the features and costs associated with each plan, and help you determine the best option for your business. We’ll also cover additional expenses to consider, the value you can expect, and factors that can impact the overall cost. By the end, you’ll have a clear understanding of how much ClickFunnels costs per month and be equipped to make an informed decision about investing in this leading sales funnel platform.
What is ClickFunnels?
ClickFunnels is a cloud-based sales funnel builder that allows businesses of all sizes to create, manage, and optimize their online sales and marketing funnels. It provides a comprehensive suite of tools and features, including landing page creation, email automation, payment processing, and analytics, all within a user-friendly interface.
Why Use ClickFunnels?
The key reasons why businesses choose ClickFunnels include:
- Streamlined Funnel Creation: ClickFunnels simplifies the process of building and customizing sales funnels, allowing you to quickly and easily create high-converting pages without extensive coding or design skills.
- Integrated Marketing Tools: ClickFunnels integrates a range of marketing tools, from email autoresponders to webinar hosting, into a single platform, streamlining your digital marketing efforts.
- Increased Conversions: The platform’s optimization features and pre-built templates are designed to help businesses maximize their conversion rates, leading to more sales and revenue.
- Actionable Insights: ClickFunnels provides detailed analytics and reporting, giving you valuable insights into your funnel’s performance and allowing you to make data-driven decisions.
Importance of Pricing in Choosing a Sales Funnel Builder
When selecting a sales funnel builder, pricing is a crucial factor to consider. The cost of the platform can have a significant impact on your overall marketing budget and the return on investment (ROI) you can expect. By understanding the pricing structure and associated costs, you can make an informed decision that aligns with your business’s financial capabilities and growth objectives.
ClickFunnels Pricing Plans
ClickFunnels offers two primary pricing plans, as well as the option for custom solutions for larger businesses. Let’s explore the features and costs of each:
The Startup Plan: Features and Cost
The Startup Plan is ClickFunnels’ entry-level offering, designed for small businesses and entrepreneurs. This plan includes:
- 20 Funnels: The ability to create up to 20 sales funnels.
- 100 Pages: The capacity to build 100 web pages within your funnels.
- 20,000 Visitors: The plan supports up to 20,000 monthly visitors to your funnels.
- 3 Custom Domains: You can connect up to 3 custom domains to your funnels.
- Email Functionality: Basic email marketing and autoresponder features.
- Membership Sites: The ability to create membership sites and content areas.
- Payment Processing: Integrated payment processing through Stripe or PayPal.
The Startup Plan costs $97 per month.
The Etison Suite: Features and Cost
The Etison Suite is ClickFunnels’ premium plan, offering a more comprehensive set of features for businesses with more advanced needs. This plan includes:
- Unlimited Funnels: Create as many sales funnels as your business requires.
- Unlimited Pages: Build an unlimited number of web pages within your funnels.
- Unlimited Visitors: Support for an unlimited number of monthly visitors to your funnels.
- Unlimited Custom Domains: Connect as many custom domains as needed.
- Advanced Email Functionality: Robust email marketing and automation tools, including the ability to send unlimited emails.
- Membership Sites: Sophisticated membership site creation and management capabilities.
- Payment Processing: Integrated payment processing with advanced options, such as one-click upsells and order bumps.
- Additional Features: Access to ClickFunnels’ suite of advanced tools, including A/B testing, webinar hosting, and more.
The Etison Suite plan costs $297 per month.
Custom Plans: Tailored Solutions for Large Businesses
In addition to the two main pricing plans, ClickFunnels also offers custom solutions for larger enterprises and businesses with unique requirements. These custom plans are designed to provide a more tailored experience, with the ability to scale features and capacity as needed. Pricing for custom plans is based on the specific needs of the business and is determined through direct negotiations with the ClickFunnels sales team.
Additional Costs to Consider
When budgeting for ClickFunnels, it’s essential to consider the following additional expenses that may be incurred:
Domain Name and Hosting: Necessary Expenses for Using ClickFunnels
While ClickFunnels provides the platform to build and host your sales funnels, you’ll still need to acquire a domain name and potentially pay for web hosting if you want to use a custom domain. The cost of a domain name can range from $10 to $20 per year, while web hosting can vary depending on the provider and plan you choose.
Payment Processing Fees: Costs Associated with Accepting Payments
ClickFunnels integrates with payment processors like Stripe and PayPal, which typically charge a percentage-based fee per transaction, usually around 2.9% + $0.30 per sale. These fees are in addition to the ClickFunnels subscription cost and should be factored into your overall pricing strategy.
Support and Upgrades: Optional Costs for Additional Features
ClickFunnels offers additional support and upgrade options for users who require more advanced features or personalized assistance. These include:
- ClickFunnels Backpack: A $99 per month add-on for affiliate management and commission tracking.
- ClickFunnels Actionetics: A $97 per month add-on for advanced email marketing and automation.
- ClickFunnels Platinum: A $297 per month add-on that includes all Backpack and Actionetics features.
- ClickFunnels Support: Premium support options ranging from $97 to $997 per month.
Value for Money
When evaluating the ClickFunnels pricing, it’s essential to consider the value the platform can provide for your business.
Comparing ClickFunnels to Competitors: Pricing and Features
Comparing ClickFunnels to other sales funnel builders on the market, such as Leadpages, Instapage, and Unbounce, can help you assess the relative value of the platform. While ClickFunnels may have a higher base price, its comprehensive suite of features and the potential for increased sales and conversions can make it a worthwhile investment.
ROI Calculation: Estimating the Value of ClickFunnels
To determine the return on investment (ROI) of using ClickFunnels, you can estimate the potential increase in sales and revenue generated by your sales funnels. This can be done by analyzing your current conversion rates, average order value, and customer lifetime value, and then projecting the impact of ClickFunnels’ optimization features and tools.
Cost-Benefit Analysis: Weighing the Costs Against the Potential Benefits
Ultimately, the decision to invest in ClickFunnels should be based on a careful cost-benefit analysis. Consider the upfront and ongoing costs, as well as the potential benefits in terms of increased sales, improved marketing efficiency, and scalability of your business. Weigh these factors to determine whether ClickFunnels is the right fit for your budget and growth objectives.
Factors Affecting Pricing
Several factors can impact the overall cost of using ClickFunnels, including:
Number of Funnels: How Many Funnels Can You Create?
The number of sales funnels you need to create can affect the pricing plan you choose. The Startup Plan limits you to 20 funnels, while the Etison Suite offers unlimited funnels.
Number of Contacts: How Many Contacts Can You Store?
The number of contacts or leads you need to store in your ClickFunnels account can also impact the pricing. The Startup Plan includes up to 20,000 contacts, while the Etison Suite offers unlimited contacts.
Additional Features: Optional Features and Their Costs
As mentioned earlier, ClickFunnels offers optional add-ons like Backpack and Actionetics, which can increase your monthly costs if you require those advanced features.
Free Trial and Discounts
Availability of a Free Trial: Testing ClickFunnels Before Committing
ClickFunnels offers a 14-day free trial period, allowing you to explore the platform’s features and functionality before committing to a paid subscription. This is an excellent opportunity to evaluate whether ClickFunnels is the right fit for your business.
Discounts and Promotions: Current Offers and Deals
ClickFunnels occasionally offers discounts and promotions on their pricing plans, such as a reduced monthly fee or special offers for annual subscriptions. Be sure to check the ClickFunnels website or speak with a sales representative to stay informed about any current deals.
Frequently Asked Questions (FAQs)
Can I Cancel My Subscription?
Yes, you can cancel your ClickFunnels subscription at any time. However, there are no refunds for the current billing period.
Are There Hidden Fees?
There are no hidden fees in ClickFunnels’ pricing. The plans and add-ons are clearly outlined, and the only additional costs are for domain names, web hosting, and payment processing fees.
Can I Upgrade or Downgrade My Plan?
Yes, you can upgrade or downgrade your ClickFunnels plan at any time. If you upgrade, the new plan’s pricing will be prorated based on the remaining days in your current billing cycle.
Get Started with Clickfunnels
To sign up for ClickFunnels, follow these steps:
- Visit the ClickFunnels website and click on the “Start Your Free Trial” button.
- Choose the pricing plan that best suits your business needs, or select the “Custom Plan” option if you require a more tailored solution.
- Provide your basic business information, such as your name, email address, and website URL.
- Set up your payment method, either by connecting your Stripe or PayPal account or by entering your credit card details.
- Verify your email address and complete the sign-up process.
- Once you’re logged in, you can start exploring the ClickFunnels platform and begin building your sales funnels.
Conclusion
In summary, ClickFunnels pricing is an essential consideration when choosing a sales funnel builder for your business. The platform offers two main pricing plans, the Startup Plan and the Etison Suite, with additional costs for domain names, hosting, payment processing, and optional add-ons.
When evaluating ClickFunnels, be sure to consider the value it can provide in terms of increased sales, improved marketing efficiency, and scalability. Conduct a thorough cost-benefit analysis to determine the best plan for your business needs and budget.
To get started with ClickFunnels, take advantage of the free trial period and explore the platform’s features and capabilities. With its powerful tools and potential to drive significant ROI, ClickFunnels may be the perfect solution to help your business grow and succeed in the digital landscape.
